The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
He joins the company from Coty, where he served as executive vice president and EMEA president of its luxury and consumer beauty division. He’s also worked at companies including Revlon, Procter & Gamble and Johnson & Johnson.
Current CEO and company founder Julien Saada will transition to chairman and chief strategy officer.
Maesa has created a number of brands, including Kristin Ess and TPH by Taraji. It also manufactures private label beauty products for mass and speciality retailers like Target, CVS and Ulta.
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.
Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.