The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Blink and you might miss TikTok’s news cycle. Here are the latest beauty crazes users can’t stop talking about.
Beyoncé just teased her forthcoming beauty line and users are eager for its release. The hair care line is yet-to-be confirmed by Beyoncé, and TikTokers are already lining up to buy it. Not all commentary was positive; others noted that the musician didn’t have enough experience in natural hair care and asked her to instead release a wig line.
Following the Dior lip oil craze on TikTok last year, users waited breathlessly this week for the release of its newest blush shade, Rosy Glow Blush. Though the product is available online for $40, impatient users still posted empty Dior displays from Sephora stores.
Using the “Makeup Challenge” filter which distorts the user’s face as a mirror, influencers tried to do their regular beauty routines without ruining their makeup. One user who commented on a recent attempt at the challenge said, “Those filters are absolutely horrifying, but you’re gorgeous.”
Learn more:
Beauty TikTok’s Latest Obsessions
Unpack the Tarte influencer trip controversy, TikTok’s “repurchase” trend, Taylor Swift’s Eras tour and the ongoing obsession with Sofia Richie’s wedding makeup.
In June, BoF will honour the entrepreneurs shaping the future of the beauty industry at The Business of Beauty Global Forum 2024. Apply for your chance to join us.
News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.
The big bucks of being a bombshell…
The company behind Naturium’s recent sale adds the body care brand to its portfolio.