The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The tie-up will allow consumers to have brands like The Inkey List and CeraVe delivered to their door in as little as 20 minutes.
Boots, the 170-year-old chain owned by the same holding company that operates Walgreens in the US, is trialing the service at 14 pilot stores across the UK. Should the partnership prove popular, it could expand to more Boots stores in the future, the retailer said in a press release.
As well as beauty, customers can also access a range of medicines and toiletries via the Deliveroo platform, Boots said.
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