The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The rapper said that she has been working on her own range “at home for my hair and my daughters” in an Instagram post. The announcement came amid a broader series of social media posts that addressed comments she received after showing off her natural hair.
“I think [it] is time for people to educate themselves on nationality, race and ethnicity,” the rapper said in her Instagram post. “Being Hispanic/Latina don’t make your hair long, don’t make your skin light or don’t make your face features slim.”
While Cardi B did not provide any details on a potential launch date, a recipe she released last year for a DIY hair mask went viral. Meanwhile, the planned launch comes against a backdrop of growing interest in hair care for historically under-served or overlooked markets.
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.
Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.