Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Church & Dwight Acquires Hero Cosmetics

The American consumer goods conglomerate announced it acquired Hero, maker of the Hero Mighty Patch acne treatment, for $630 million.
Hero products
Church & Dwight acquires Hero. (Instagram @herocosmetics)

The American consumer goods conglomerate, which owns Nair, Viviscal, Flawless and Trojan, announced it acquired Hero, maker of the Hero Mighty Patch acne treatment, for $630 million. Hero’s sales for the past twelve months ended June 30 were about $115 million, Church & Dwight said in a statement.

”We are excited to combine a brand that people love with Church & Dwight’s expertise and scale to continue driving success and growth in the market,” said Hero co-founder Ju Rhyu in a statement.

Learn more:

How Sex Toys Broke Into Beauty Retail

A new wave of friendly, elevated and sex-positive brands peddling vibrators, lube and sex-centric supplements are attracting retailer and investor attention.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

How to Raise Money as a Black Beauty Brand

Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.


How to Scale a Black Beauty Brand

Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024