The arthouse production company behind Euphoria, a hit HBO show that made waves for its bold use of makeup, is laying the groundwork to launch its own beauty line, according to a job posting on its website. The ad called for applicants to an operations and supply chain position at Rules Beauty, which was described as a new company in A24′s portfolio focused on the beauty space.”
A24 did not respond to a request for comment. The news was first covered in an Instagram post from Eyewitness Beauty, a beauty and pop-culture podcast.
Editor’s Note: This article was updated on 14 May 2021. A previous version stated that the potential launch was first covered by i-D. That is incorrect. It was first reported by Eyewitness Beauty on their Instagram page.