The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The arthouse production company behind Euphoria, a hit HBO show that made waves for its bold use of makeup, is laying the groundwork to launch its own beauty line, according to a job posting on its website. The ad called for applicants to an operations and supply chain position at Rules Beauty, which was described as a new company in A24′s portfolio focused on the beauty space.”
A24 did not respond to a request for comment. The news was first covered in an Instagram post from Eyewitness Beauty, a beauty and pop-culture podcast.
Editor’s Note: This article was updated on 14 May 2021. A previous version stated that the potential launch was first covered by i-D. That is incorrect. It was first reported by Eyewitness Beauty on their Instagram page.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
The line, Neuraé, is inspired by neuroscientific research and will retail at a lower price point than Sisley’s core luxury offering. It’s the first time the family-owned company has launched a new brand.
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