The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
After igniting fan speculation when he filled a “perfume and cosmetics” trademark in the UK for Pleased As Holdings Ltd. in late May, Harry Styles is officially launching beauty brand. The musician announced the launch of Pleasing, his first business venture, in the winter issue of Dazed, where he appears on the cover. Pleasing, whose first Instagram post went live early this morning already has 754k followers. The brand’s nail polish and serums are available for pre-order today. Pleasing will release more products in the future, with a drop-style format, according to Dazed.
Styles joins the ranks of other celebrities turned beauty entrepreneurs including Rihanna, Kylie Jenner, Kim Kardashian and Jennifer Lopez.
Learn more:
The Hidden Network Churning Out Celebrity and Influencer Beauty Lines
Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.
Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.