The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The line, called SKKN by Kim, will be sold directly through the brand’s website, according to The New York Times.
The products, of which there are nine to start, cost a collective $630, placing it in a higher category than much of the celebrity beauty brand market and also making it more premium than her previous beauty ventures, including KKW Beauty and KKW Fragrance (both of which are now closed.) Next year, the line will be sold at a “major beauty retailer.”
SKKN by Kim is Kardashian’s latest venture. She is working with celebrity aesthetician Joanna Czech on the line while Coty has a 20 percent stake.
Learn more:
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.
While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.
BoF Careers provides essential industry insights for beauty professionals this month, featuring roles from Burberry, Fashion Nova and Chalhoub Group.