default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kim Kardashian West’s Beauty Brand to Temporarily Shut Down Ahead of Relaunch

KKW Beauty product range. Instagram.
KKW Beauty product range. Instagram.

The founder of the KKW makeup label announced on Instagram on Tuesday that the brand’s website will temporarily shut down on August 1 to make way for a “completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.” Kardashian West — who signed the note with both her last name and that of her soon to be ex-husband, Kanye West — also said the relaunched site will sell both her beauty and fragrance in one place. Both categories are currently branded as KKW but sold separately.

In January, beauty conglomerate Coty completed its $200 million minority investment in the beauty brand, finalising a deal struck in 2020 to expand the brand into new regions and categories, including skin care.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.




Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024