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Nars to Open First Freestanding India Store

After testing the waters in local retailers, the Shiseido-owned makeup line will debut a standalone location.
Several Nars makeup palettes and bottles.
Nars makeup backstage at the Adeam Spring/Summer 2023 runway show. (Dimitrios Kambouris)

After first entering the Indian market on Oct. 10 at Shoppers Stop and Sephora, both online and in select stores, Nars has announced plans to open a free-standing boutique in the country next month.

Many global beauty brands have started to turn their focus to India, a fast-growing beauty market valued at $16.5 billion and predicted to grow 11.5 percent to $18.4 billion by 2026, according to Euromonitor International.

India is a high priority for parent company Shiseido, which also owns Drunk Elephant and Clé de Peau Beauté.

The store will open at the Select CityWalk shopping centre in the cosmopolitan hub of New Delhi. It will feature visuals photographed by brand founder François Nars and is designed in partnership with Fabien Baron of New York design firm Baron & Baron.

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Accessing India’s Booming Beauty Market Just Got Easier

Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.

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