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Priyanka Chopra Jonas is Max Factor’s New Global Ambassador

Priyanka Chopra Jonas is Max Factor's global ambassador and creative collaborator. Max Factor

Casey Hall

11 May 2021

The actor has been tapped to be both global ambassador, as well as “creative collaborator” for the cosmetics brand, according to a co-ordinated announcement from Chopra Jonas and Max Factor on their respective Instagram accounts.

“What was most amazing to me about being a Max Factor ambassador was the legacy. It started with movie stars, all the amazing women that I’ve grown up seeing and to be a part of that family, you know, it’s pretty cool,” Chopra Jonas said in a video announcing the affiliation.

Max Factor was acquired by Coty Inc in 2016. In announcing its quarterly earnings Monday, Coty revealed third-quarter revenue fell 3.3 percent, as sales of its beauty products were pressured by Covid-19 lockdowns.

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