The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Manchester-based beauty e-tailer is working with investment bank GCA Altium to explore its exit options, Sky News reports.
Following a successful IPO for The Hut Group back in September, a stock market flotation is a likely outcome, but an outright sale could also be a possibility, sources told Sky.
Beauty Bay was founded in 2000 by brothers Arron and David Gabbie. Recently, the site has grown its customer base by leveraging social media and influencer marketing.
Today it sells desirable brands like Anastasia Beverly Hills, The Ordinary, Lilly Lashes and Jeffree Star Cosmetics, alongside original editorial content and beauty tutorials. It also has its own private label line, By Beauty Bay.
Beauty Bay’s sales soared more than 50 percent over the pandemic as shoppers shifted beauty spend online during lockdowns, netting £120 million on an annualised basis, according to Sky.
In New York City, leaders from Shiseido, Victoria Beckham Beauty, Aēsop and Glossier joined The Business of Beauty’s executive editor, Priya Rao, to hear her insights on the evolving opportunities in the sector.
Designer collaborations with beauty lines can offer shoppers status, but it’s unclear which party benefits more.
In August, the brand began teasing the launch of its three upcoming scents, Closeness, Rivulets and Bright, Hot, with peel-off fragrance strip samples in customers’ e-commerce orders. The scents, which will launch in October, were made in partnership with natural fragrance maker Robertet.
“Longevity” has become beauty’s latest buzzword for everything from topical moisturizers and supplements to herbal infusions and MRIs.