The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The actress has secured funding from the Najafi Companies, a private equity firm that has also invested in the hair care brand of Tracee Ellis Ross, Pattern Beauty.
Johansson’s beauty line will launch in early 2022. She will serve as founder and chairman, while the company will be run by Kate Foster, a veteran fashion entrepreneur who will serve as chief executive.
Johansson is the latest celebrity to jump into the crowded beauty space, joining peers like Lady Gaga and Selena Gomez. These celebrities aim to mimic the success of Gwyneth Paltrow, Jessica Alba, Kylie Jenner, Kim Kardashian and Rihanna, who’ve all built successful beauty businesses. These lines also compete with celebrity makeup artists like Pat McGrath and Huda Kattan, not to mention the nascent industry of beauty lines from influencers.
Read BoF’s in-depth look at the beauty industry’s post-Covid return here.
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.
Shining light on the $12.3 billion SPF boom.
News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.
L'Oréal reported a 9.4 percent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets; the United States and China.