As part of its diversity initiatives, which include joining the 15 Percent Pledge to diversity third-party brands, the LVMH-owned beauty retailer announced that its 2021 incubator brands are all owned by Black, indigenous or people of colour.

The “Accelerate” program comes with mentorship, educational workshops on everything from marketing to supply chains before the brands begin selling at Sephora’s stores after the program finishes in May.

Participating brands include the skincare brand Hyper Skin, founded by Desiree Verdejo and focused on addressing dark spots and discolouration, as well as Kulfi Beauty, founded by Priyanka Genjoo and designed for South Asian skin tones.