The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Changes will be effective from December 31st in all markets, except France. The termination is in line with Shiseido’s long-term strategies announced for 2023 onwards.
Currently, Shiseido subsidiary Beauté Prestige International (BPI) is considering a continuation of license activities with Dolce & Gabbana within France through the rest of the year. An agreement would also see the production of Dolce & Gabbana beauty products worldwide for at least a year, starting in January 2022.
This news comes following a sales slowdown for Shiseido during the pandemic. Earlier this week, the company also announced it was considering selling its North American makeup assets, including Bare Minerals, Laura Mercier and Buxom, according to WWD.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.
The San Francisco-based company is hoping to tap growing consumer demand for financing for cosmetic treatments among other services.
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.