Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The RealReal Winds Down Beauty Operations

The existing beauty inventory will continue to be sold before the site shuts down its beauty business.
Shopping bags from the RealReal.
Shopping bags from the RealReal. (Courtesy)

The resale platform is sunsetting its beauty category, which it first began testing in 2018. The existing beauty inventory will continue to be sold before the site shuts down its beauty business.

The move comes as The RealReal is doubling down its focus on luxury consignment in a bid to seek profitability, which it said in 2022 it was on track to hit in 2024. Earlier this year, it announced several cost-cutting measures, including laying off 230 employees, or seven percent of its workforce, shuttering four stores and two consignment offices and reducing its office space in New York and San Francisco.

In the past year, the brand’s stock price has fallen by over 80 percent.

Learn more:

ADVERTISEMENT

The RealReal Announces Layoffs, Store Closures

In an effort to cut costs, the luxury resale platform will lay off 230 employees and close four stores this year, the company said in an SEC filing Thursday.



© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

The Opportunity in Private Label Beauty

By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.


Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024