default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ulta Joins 15 Percent Pledge

The retailer signed onto the initiative, which urges stores to commit to increasing the budget they spend on Black-owned brands.
Fragrance and colour cosmetics faced steep declines in 2020, but beauty demand overall remains strong as consumers turn to the “self-care” categories of skincare, haircare and personal care. Getty Images.
Fragrance and colour cosmetics faced steep declines in 2020, but beauty demand overall remains strong as consumers turn to the self-care categories of skincare, haircare and personal care. Getty Images.

The American beauty retailer, known for offering a mix of prestige and mass-market brands, joined the initiative to urge stores to commit to increasing the budget they spend on Black-owned brands, founded by Aurora James in 2020. Competitor Sephora was one of the first major retailers to sign on in 2020. Other recent additions include J.Crew and MatchesFashion.

In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.