The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Unilever said Tuesday it is buying the Seattle-based company from private equity firm TA Associates for an undisclosed sum. The deal comes after Bloomberg reported earlier this month that the skincare brand was exploring going public.
Paula’s Choice was founded by author and entrepreneur Paula Begoun in 1995. It was early to provide transparency around ingredients and market a scientific approach to skincare.
The acquisition feeds into Unilever’s strategy to develop its foothold in the fast-growing premium skincare market.
While brand names and celebrities get the public to buy scents, it’s leading behind-the-scenes noses who fuel innovation and set key trends.
In June, BoF will honour the entrepreneurs shaping the future of the beauty industry at The Business of Beauty Global Forum 2024. Apply for your chance to join us.
News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.
The big bucks of being a bombshell…