The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The male following of beauty KOLs (or key opinion leaders, as influencers are known in China) has reached 185 million, according to a recently-released male consumption insight report from QuestMobile, as reported by Sina Finance.
Men aged 25 to 30 were the most likely to follow beauty KOLs and make up over 25 percent of the total male audience for these influencers.
The beauty-related topics that interest Chinese men most included removing under-eye bags, treatments for acne and hair transplants.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.