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Cupshe Swimwear Attracts More Than $15 Million in Investment

Casey Hall

05 March 2021

Cupshe, a direct-to-consumer swimwear label that generates the bulk of its sales via its own website, as well as Amazon, received more than $15.4 million in investment from Vision Knight Capital, according an announcement on the fund’s official WeChat account.

Vision Knight Capital was co-founded by Wei Zhe (also known as David Wei), a former CEO of Alibaba.

Cupshe, which was founded in 2015, has its design centre in Los Angeles and manufactures in China, but sells to consumers mainly in Europe and North America.

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