Fashion jewellery brand, APM Monaco, has filed for a listing on Hong Kong’s HKEX main board.

According to the company’s prospectus, it operates in 21 markets around the world and in 2020, its total global revenue reached HK $1.92 billion ($247.28 million). The bulk of APM Monaco’s sales last year came from mainland China (57.2 percent), while Asia Pacific (excluding mainland China) accounted for 19 percent and Europe and North America for 23.8 percent.

APM Monaco sells its products direct to consumer (DTC) through its network of self-operated stores, which have grown in number from 91 to 246 between 2018 and 2020.

In future, APM Monaco said it’s looking to strategically expand its customer base in mainland China and other markets, building on its DTC approach and strengthening its omnichannel strategy.