The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
JD.com-owned delivery platform, Dada Nexus Group, is collaborating with domestic Chinese multi-brand beauty retailers The Colorist and Wow Colour to provide one hour delivery service for their physical stores around the country.
For The Colorist, Dada Nexus will provide delivery services for 178 stores, and for Wow Colour its delivery services will be available from 80 stores nationwide. Dada Nexus has already partnered with other beauty and personal care chains, including Watsons and Mannings, as well as K-Beauty brand, Innisfree.
Its competitor, Meituan Group, also provides delivery and digital logistics services to beauty retailers. In March 2020, Sephora collaborated with Meituan, delivering products from 68 stores in 16 cities to ameliorate the decline in footfall for physical stores during the pandemic. Since then, beauty products have become one of the Meituan platform’s fastest-growing categories.
This said, because beauty products require a high level of offline experience and have a long life cycle, consumers using one-hour delivery for beauty tend to be fulfilling urgent repurchasing needs, rather than buying new brands and products
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.