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Bilibili Looks to Raise $2B in Hong Kong Listing

Bilibili and Louis Vuitton’s League of Legends crossover | Collage by BoF

Chinese video platform Bilibili is readying to file for a secondary Hong Kong listing late this week or early next week that is expected to raise $2 billion.

The platform, which has become popular among international brands, including Louis Vuitton, Fendi and Shiseido, for its high-quality user-generated content and engaged base of more than 170 million young Chinese users, is currently listed on the Nasdaq where it has seen its share price gain over 300 percent over the past 12 months.

It is the latest in a flurry of US-listed Chinese companies to seek a secondary Hong Kong listing, including Alibaba, JD.com and NetEase. One reason for the influx is commonly thought to be legislation President Donald Trump signed in December that threatens to delist firms that don’t comply with US auditing standards.

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The State of Fashion: Technology