The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chinese apparel giant, Dazzle Group, saw 2020 revenues reach 2.56 billion yuan ($385.47 million), up 7.81 percent year-on-year, while first quarter 2021 revenue rose 61 percent to 657 million yuan ($101.34 million), according to an earnings report released today.
The Shanghai-based fashion company has four major brands under its umbrella: Dazzle, a midmarket womenswear brand; d’zzit, which aims at younger female consumers with its overtly girly aesthetic; high fashion brand Diamond Dazzle and menswear label Razzle.
By the end of 2020, the group’s store network included 1,154 physical stores in mainland China and online sales rose 20.08 percent to 368 million yuan ($56.76 million) over the year, compared with 2019.
The company also said it was actively looking for acquisitions to help meet its strategic goals.
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.