Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Down Jacket Giant Bosideng Saw Net Profit Rise 42% in 2020

Bosideng's collaboration with Jean Paul Gaultier helped upgrade the brand's image in the eyes of local consumers. Bosideng
Bosideng's collaboration with Jean Paul Gaultier helped upgrade the brand's image in the eyes of local consumers. Bosideng (WANGLUN)

China’s go-to maker of down outerwear, Bosideng, released its financial results for the fiscal year ended 31 March 2021, which showed its revenue up 10.9 percent year-on-year to 13.52 billion yuan ($2.09 billion) and net profit up 42.1 percent to 1.71 billion yuan ($264.87 million).

The company’s chief financial officer and vice president, Zhu Gaofeng, said the significant profit increase was mainly due to effective cost control and higher sales of mid-to-high-priced products, as well as optimisation of its retail network.

The brand has been focusing on improving its pricing and brand positioning in recent years, and has collaborated with designers such as Jean Paul Gaultier to convert higher-end consumers. Last year, Bosideng also trimmed its physical retail network substantially, decreasing its total points of sale by 716 to 4,150.

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.

Where to Engage Shoppers This Chinese New Year

While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.


Why Chinese Brands Excel at Down Jackets

Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections