The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
As expected, China’s economy surged 18.3 percent in the first quarter of 2021, versus a year ago, when the country was largely shut down for a significant period to manage the spread of its worst Covid-19 outbreak, according to data released today by the country’s National Bureau of Statistics.
This represents a 0.6 percent slowdown compared with the fourth quarter of 2020. China’s first quarter is traditionally a time of lower economic production, due to an extended break for Chinese New Year, which this year fell in February.
Retail sales grew by 34.2 percent in March, year-on-year. This represents a slight improvement from the 33.8 percent increase for January and February.
Major international brands reporting their quarterly earnings this week reflect China’s increased appetite for consumption in recent months. At LVMH, revenue growth of 32 percent compared to the same period in 2020 was led by China’s “strong rebound”, while at L’Oréal Group, a 23.8 percent growth in its Asia-Pacific business was also bolstered by mainland China.
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.
Alibaba’s shopping holiday has lost some of its oomph, but remains a potent force for many brands. That, plus what else to watch for in the coming week.
At the latest edition of China’s top fashion week, brands adapted their designs for a more value-minded shopper as retail buyers prepared for a softer local market.
As the country’s economy moves into deflationary territory, manufacturing output declines and a real estate crisis worsens, some consumers are becoming increasingly cautious.