Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s New Year Travel Slump Likely to Slow Consumer Spending Recovery

Due to new restrictions aiming to curb an uptick in Covid-19 infections, officials expect citizens to take 1.7 billion trips over the seven-day holiday — 40 percent lower than in 2019.
Guangzhou Baiyun International Airport in China. Shutterstock.

China expects a sharp downturn in travel over the Lunar New Year period compared with pre-pandemic levels following new restrictions to control coronavirus outbreaks, threatening a nascent recovery in consumer spending.

Hundreds of millions of people usually journey from workplaces back to their hometowns around the seven-day holiday to see family and spend in shops and restaurants, making it a peak period for Chinese consumption. In recent weeks dozens of local governments have asked people to stay near their workplaces or to get virus tests and isolate for up to 14 days before returning home in order to prevent the spread of Covid-19.

With the new restrictions, China expects its citizens to take 1.7 billion trips during this year’s Lunar New Year period. That is up more than 10 percent from 2020 when China imposed its first coronavirus lockdowns, but 40 percent lower than in 2019, Wang Xiuchun, a Transport Ministry official, told a briefing in Beijing Wednesday.

China has locked down areas of northern China, home to tens of millions of people, in recent weeks after daily confirmed cases spiked to more than 100, with most cases in Hebei province, which borders China’s capital.

ADVERTISEMENT

That threatens a recovery in consumer confidence just as it showed signs of picking up. Spending in restaurants and on accommodation increased in the final three months of last year, following three successive quarters of declines. Retail sales rose 4.6 percent in December from a year earlier.

“A resurgence of Covid-19 infections in Hebei and Heilongjiang provinces has prompted tighter social distancing steps and official warnings against inter-provincial travel, which may dampen a hoped-for consumer spending boom around the Lunar New Year festival in January and February,” Bloomberg Intelligence analyst Catherine Lim wrote in a report this week.

Beijing has said it will gradually withdraw fiscal stimulus this year, but the impact from the renewed travel restrictions could slow the pace of that process. Chinese Premier Li Keqiang said support for the economy should be “continuous and sustainable” as there are a number of uncertainties for the outlook, state media reported Wednesday.

The virus restrictions could also hurt factory output, with analysts at Nomura Holdings Inc. forecasting a drop in the manufacturing PMI to 51 in January from 51.9 in December.

“However, the fall should be much smaller than the plunge in February 2020 when Beijing first introduced nationwide lockdown measures in response to the Covid-19 outbreak,” they wrote in a note.

By Tom Hancock

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024