Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Spring Festival Holiday Spending Higher Than Pre-Pandemic Levels

A shopping street in Wuhan, China during Golden Week in 2019.
A shopping street in Wuhan, China during Golden Week in 2019. (Shutterstock)

Spending over China’s week-long Spring Festival holiday, which ran February 11 to 17, exceeded 2019 holiday spending by 4.9 percent, according to China’s Ministry of Commerce.

Total revenue from the retail and catering sectors rose 28.7 percent year-on-year during this holiday period, reaching 821 billion yuan ($127.1 billion). Sales of monitored retail companies in jewellery grew by more than 160 percent, and clothing sales grew around 30 percent, compared to the same period last year.

Last year’s Spring Festival holiday period was interrupted by lockdowns in parts of the country following the outbreak of Covid-19. This year, though China’s battle with the virus is largely under control, people were still encouraged to stay put rather than journey home as they traditionally would to be with family for the holidays, creating concerns about whether holiday spirits, and accompanying spending, would be as robust as retailers hoped.


ADVERTISEMENT



In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024