In the first half of fiscal year 2021, ending December 31, JNBY’s total revenue was 2.3 billion yuan ($356 million), an increase of 8.4 percent over the same period last year, East Money reports.

Net profit for the group, which encompasses the main JNBY line, as well as adjacent brands Croquis and childrenswear line jnby by JNBY, rose 7.8 percent year-on-year. Over the reporting period, the total number independent physical retail stores operated by JNBY increased from 1,855 to 1,931.

JNBY attributed the revenue increase to an upgrade of its retail networks and a concurrent increase in sales from online channels.