The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
China’s beleaguered high street fashion retailer, Metersbonwe, reported a 13.4 percent drop in revenue to 797 million yuan ($123.1 million) in its first quarter, versus the same period in 2020.
In better news, due to cost-cutting and a recent asset sales, the Shanghai-based company returned to profitability with a net profit of 121 million yuan ($18.69 million) for the quarter. Last month, the company announced the sale of assets worth 448 million yuan ($68.84 million) to increase liquidity.
Last year, additionally affected by the epidemic, the long-troubled company, which has struggled to shake its reliance on sales from its physical retail network in a market swinging aggressively to e-commerce, saw annual revenue drop 30.1 percent to 3.82 billion yuan ($584.89 million).
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.