The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Paco Tang, former group publisher at Condé Nast China, has formed a new publishing house called Xicun Media, in conjunction with the former deputy editor of Condé Nast Traveller China and others.
Its first major project will be to bring Attitude Magazine, the UK and Europe’s top LGBTQI title, to China, according to local media reports.
Attitude was founded in 1994 and is distributed in more than 30 countries worldwide.
According to China Daily, the LGBTQI community in China numbers over 70 million and the demographic is worth an estimated $300 billion across industries, but this doesn’t necessarily guarantee a successful reception for a gay lifestyle title in the China market.
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Though LGBTQI communities are finding increasing tolerance, especially among younger generations in China, LGBTQI content is still regularly censored across China’s social media platforms.
In introducing the new China version of Attitude, statements from Xicun Media emphasised it was a publication focussed on “diversity” rather than overtly positioning the title as being LGBTQI-centric.
Learn more:
China’s New Generation of Fashion Media Powerbrokers
What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.