The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury e-commerce player’s active shoppers could hit at least 30 million in the next five years, on the back of last November’s mega deal, The Motley Fool reports.
The deal, which will see the three parties form a joint venture, Farfetch China, seeks to widen Farfetch’s reach in the lucrative luxury market, which nearly doubled its overall share of the global market last year according to a report by Bain and Tmall.
In a note to investors, Credit Suisse analyst Stephen Ju forecasts that Farfetch will report strong earnings growth for Q4 2020 when figures are announced Thursday. But the platform’s big opportunity will come after H1 2021, when it integrates China operations into the Alibaba-owned luxury e-tailer, Tmall Luxury Pavilion. Ju anticipates that Farfetch will end the year with 3 million active shoppers on its platform — a figure he says it could multiply tenfold by 2026.
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.