Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M Collaborates with Chinese Designer Label Pronounce

Looks from the collaboration between H&M and Pronounce. H&M.jpg
Looks from the collaboration between H&M and Pronounce. H&M.jpg

Swedish fast fashion giant H&M has announced their latest Blank Staples collection is with Pronounce, a Chinese label by designer duo Yushan Li and Jun Zhou.

This is the first time H&M has collaborated with a designer for the collection since it launched last August and the second time the brand has partnered with a Chinese designer, after collaborating with Angel Chen in 2019.

The capsule collection will feature geometric patterns, inspired by Dunhuang’s Crescent Lake and traditional Chinese fairy tales. The new drop is expected to hit H&M’s selected physical stores, official website and app, WeChat store and Tmall boutique in China on April 8.

Pronounce shows regularly on London Fashion Week Men’s official calendar. The brand has several collaborations with with Diesel under its belt and was a finalist for the BoF China Prize. Li graduated from Central Saint Martins’ MA Fashion programme in 2015 and Zhou graduated from London College of Fashion in 2015 and Instituto Marangoni in 2013.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024