The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Chinese beauty influencers came first and second in a new Launchmetrics report, according to their media impact value — a visibility metric that takes into account reach, media rates, media quality, and content quality — produced so far this year. The report highlights the dominance and profitability of influencers over China’s $38.6 billion beauty industry.
Li Jiaqi, also known as Austin Li, the Lipstick King, topped the chart with a media impact value of $2.6 million following collaborations with the likes of Dior Beauty and Estée Lauder on digital platforms Xiaohongshu, WeChat and Douyin, where he has a whopping 35 million followers.
Doudou Babe, a beauty KOL who counts Chanel Beauty and Charlotte Tilbury among her clients, came second. Fashion, beauty and lifestyle blogger Ximen ranked third, followed by Late Night Teacher Xu, Cherie, top livestream host Viya, MK Liangliang, male beauty influencers Ryan Xiaoxing Mao and Miao Ye-Wu Miao, and Brother Berry.
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.