The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Taipei Fashion Week, which runs from today until March 15, is holding this year’s first totally physical, open to the public fashion week for its Autumn-Winter edition.
While fashion weeks in other parts of the world are still forced to contend with a mix of real world and digital shows, as well as shifting local regulations regarding how many people can gather in and outdoors at any given time, allowing for social distancing and the like, Taipei, which has largely managed to avoid the ravages of Covid-19, will be holding the fourth edition of its fashion week the old fashioned, in person way.
Taiwan’s fashion market, while obviously overshadowed by those of its giant neighbours, nevertheless remains resilient, with a mature local fashion and luxury consumer base. The island’s Ministry of Culture has also thrown its weight behind pushing local fashion talent in recent years, with the introduction of this fashion week one of its major initiatives.
The schedule kicks off on day one with Shiatzy Chen, one of Taiwan’s most established and internationally-recognised designers. Other stalwarts, such as Douchanglee, are joined on the show calendar by up-and-coming brands, such as Uuin.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.