The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The investment company focused on African luxury and heritage brands said Monday it has signed two separate partnerships with the Institut Français de la Mode and trade show organiser WSN.
Birimian will fund an accelerator programme with IFM to support emerging African heritage fashion, accessories and jewellery brands. The firm is also partnering with WSN to increase visibility and international distribution opportunities for African brands. The pair will organise events to highlight brands participating in accelerator programme with IFM during Paris Market Week and Paris Fashion Week.
Designer Carly Mark sparked conversation about what it takes to make it as an emerging designer in New York when she announced she was shutting her ready-to-wear line and moving to London. On Thursday she held her last sample sale.
To stabilise their businesses brands are honing in on what their particular consumer wants to buy, introducing new categories and starting conversations.
That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.
With a new heavyweight backer in Italian firm Style Capital — which helped Zimmermann secure a billion dollar valuation — the French contemporary womenswear brand has ambitions to go global. But it sits in a competitive and hard-to-crack category.