The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The seven-man K-pop sensation and Louis Vuitton ambassadors are at the heart of a burgeoning fashion business — their own. Following successful runs in countries like South Korea, the US and Thailand, BTS will launch three more offline stores in Asia from May to October, an arm of the band’s entertainment company, HYBE, announced this week.
The pop-ups, which will be centred around BTS’ fourth studio album, Map of the Soul, will sell merchandise spanning fashion and lifestyle goods. In Singapore, the space will open in partnership with Korea’s Lotte Department Store.
According to Manilla Bulletin, the Seoul pop-up, which was held from October 2020 to January 2021, welcomed 70,000 shoppers in four months. An earlier Singapore store drew around 30,000 visitors in four months and extended its run for two months due to strong demand.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.