Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

BTS to Unveil Pop-Up Stores in Manila, Taipei and Singapore

Getty
Jimin, Jungkook, RM, J-Hope, V, Jin, and SUGA of BTS visit the "Today" Show at Rockefeller Plaza. Getty Images. (Dia Dipasupil)

The seven-man K-pop sensation and Louis Vuitton ambassadors are at the heart of a burgeoning fashion business — their own. Following successful runs in countries like South Korea, the US and Thailand, BTS will launch three more offline stores in Asia from May to October, an arm of the band’s entertainment company, HYBE, announced this week.

The pop-ups, which will be centred around BTS’ fourth studio album, Map of the Soul, will sell merchandise spanning fashion and lifestyle goods. In Singapore, the space will open in partnership with Korea’s Lotte Department Store.

According to Manilla Bulletin, the Seoul pop-up, which was held from October 2020 to January 2021, welcomed 70,000 shoppers in four months. An earlier Singapore store drew around 30,000 visitors in four months and extended its run for two months due to strong demand.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

Why Fashion Magazines Keep Launching Hong Kong Editions

Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.