The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The South Korean e-commerce giant will in coming weeks complete the refurbishment of the 13th floor of its Seoul headquarters, where it will house livestream e-commerce studios, The Korea Times reports.
The move signals Coupang’s ambitions in the increasingly lucrative and competitive livestream shopping space, which has already gained momentum in the country. The firm began experimenting with livestream cosmetics sales in March, while rivals like Kakao have also bet on the sales channel.
Coupang isn’t shying away from a fight: its soon to be completed livestream space will be more than ten times larger than the studio Kakao uses for its broadcasts, according to The Korea Times.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.