Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Blackpink’s Jisoo is Dior’s New Global Ambassador

Dior has named Blackpink's Jisoo its new global fashion and beauty ambassador. Dior
Dior has named Blackpink's Jisoo its new global fashion and beauty ambassador. Dior

French luxury giant Dior has appointed Kim Ji-soo, better known to Blackpink fans mononymously as Jisoo, its new global ambassador for both fashion and beauty, the brand has announced on its social media channels.

As part of the announcement, Dior said Jisoo was a key inspiration for designer Maria Grazia Chiuri’s autumn-winter collection, which is due to be shown online today.

European luxury brands have been increasingly turned to Asian stars for ambassador roles, with K-pop idols proving popular with brands from Givenchy to Gucci.

With 37 million Instagram followers, as well as an existing role working with Dior Beauty, Dior is obviously hoping the incredibly popular singer and actress will be useful in amplifying its online fashion activities in an era in which brands are forced to compete fiercely for social media attention and traction for online fashion shows.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
On the ground intelligence and analysis from emerging and frontier markets.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections