The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The new investment comes as India’s long-time fashion e-commerce leader faces significant challenges from Reliance-owned Ajio and beauty leader Nykaa, which is increasingly expanding into fashion.
Flipkart-owned Myntra is also looking to expand its offerings in the beauty and personal care space, Myntra’s chief executive Nandita Sinha has said. Live commerce is another area of focus for Myntra, in order to attract more Gen-Z consumers.
The latest investment in Myntra was revealed by regulatory filings made by Flipkart in Singapore, where the company is legally incorporated.
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