The model, who was one of the first women to don a hijab and sign with a top modelling agency, has been named global ambassador for the Istanbul-based modest fashion giant, with whom she has inked an exclusive two year contract.

Aside from lending her face and name to the brand, Aden, who has featured on covers of international editions of Elle, Vogue and Harper’s Bazaar, will also design two collections for the retailer.

In November 2020, Aden quit the runway and said she would only take on modelling work that allowed her to keep her hijab visible. In June, she spoke to Tommy Hilfiger for a BBC interview about her experiences in the industry that led her to her making the decision, such as having to walk through male changing areas.

Modanisa sells modest fashion online and dispatches orders to over 140 countries, including the EU.

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