Saudi Arabian editions of Harper’s Bazaar and Esquire magazines will be on news stands from March 2021, ITP Media Group has announced.

The bilingual publications will be run by an ITP editorial team based in Riyadh working with local contributors, stylists, photographers and content creators.

“Fashion publishing has the potential to be a strong platform upon which to narrate the story of Saudi’s homegrown fashion talents, and encourage cultural exchange. Using fashion as a lens through which to examine the beauty and history of this country will inspire people both at home and abroad,” Princess Noura bint Faisal Al-Saud, a leading member of Saudi Arabia’s Ministry of Culture’s Fashion Commission, said in a statement.

The launch will be accompanied by a series of exclusive private events throughout the year including luxury VIP soirées, hosted dinners and practical workshops from global experts in the fashion industry.

According to a recent report by the General Authority for Statistics (GSAT), Saudi Arabia has one of the youngest populations in the world with two-thirds of the country under the age of 35, a demographic both Harper’s Bazaar Saudi and Esquire Saudi will be aiming to target.