Indian actress Deepika Padukone, who boasts more than 100 million followers across social media accounts, is readying the launch of a lifestyle brand, with beauty and skincare set to be its first categories.
These first products are due to go on sale sometime in 2022, and will be simultaneously influenced by Padukone’s Indian origins and “backed by science”, according to a press release.
“India, I believe, has always been positioned uniquely ... we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.
Bollywood star Deepika Padukone has been appointed global brand ambassador for denim giant, Levi’s, and will star in a campaign to mark the launch of a new “Fashion Fits” range, which is designed to suit a wide assortment of body types.