The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Indian actress Deepika Padukone, who boasts more than 100 million followers across social media accounts, is readying the launch of a lifestyle brand, with beauty and skincare set to be its first categories.
These first products are due to go on sale sometime in 2022, and will be simultaneously influenced by Padukone’s Indian origins and “backed by science”, according to a press release.
“India, I believe, has always been positioned uniquely ... we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.
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Deepika Padukone Named Levi’s Global Brand Ambassador
Bollywood star Deepika Padukone has been appointed global brand ambassador for denim giant, Levi’s, and will star in a campaign to mark the launch of a new “Fashion Fits” range, which is designed to suit a wide assortment of body types.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.
This week’s round-up of global markets fashion business news also features Brazil’s JHSF, the Abu Dhabi Investment Authority and the impact of Taiwan’s earthquake on textile supply chains.
This week’s round-up of global markets fashion business news also features Dubai’s Majid Al Futtaim, a Polish fashion giant‘s Russia controversy and the bombing of a Malaysian retailer over blasphemous socks.