DHC’s South Korean business on September 2 announced its plans to pull out of the market after a decline in sales resulting from years of consumer boycotts, The Korea Times reports.
The company reportedly saw sales drop after chairman and CEO Yoshiaki Yoshida used discriminatory language against Koreans online, which prompted shoppers to boycott the brand, known for its signature cleansing oil.
DHC isn’t the only Japanese player feeling the heat. Other brands, like Japanese fast fashion brand Uniqlo, were affected by trade curbs introduced after a Korean court in 2018 demanded Japanese companies compensate Korean victims of Japanese forced labour during its colonial rule spanning 1910 to 1945. L’Oréal-owned beauty brand Shu Uemura announced earlier this year plans to exit Korea after 16 years.