The virtual fashion event is the continuation of a partnership between the digital wholesale platform and the Japan External Trade Organisation (JETRO), which launched its first edition in April.
From August 23 to October 22, Joor’s passport platform will host 30 Japanese womenswear and menswear brands, including Suzusan, Kijima Takayuki and Adawas, for the current Spring/Summer 2022 season to coincide with Tokyo’s Rakuten Fashion Week. Another edition is already scheduled for January 2022, Joor CEO Kristin Savilia said in a press release. She added that in April, all orders facilitated by the platform were made from outside Japan.
Though several designers will host physical shows in Tokyo this week, digital activations and appointments will be in high demand following a recent outbreak of the delta variant of Covid-19. Beyond Japan, Joor is also slated to partner with events like London Fashion Week, Copenhagen International Fashion Fair and Fashion Week Istanbul this season.