The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
South Korean makeup and skincare brand Innisfree’s sustainability credentials are under fire after a customer found that eco-friendly packaging it marketed as a “paper bottle” was actually a plastic bottle concealed in paper wrapping, The Korea Herald reports.
The discovery was made by a customer who posted images of the bottle in a Facebook group dedicated to plastic-free shopping.
In a statement published by The Korea Herald, Innisfree said it “overlooked the possibility that the naming could mislead people to think the whole packaging is made of paper” and apologised for the confusion caused.
The brand added that the plastic bottle, which is recyclable and came with recycling instructions, uses less plastic than typical beauty packaging, but that statement failed to quell concerns over alleged greenwashing. The anonymous netizen who made the post deemed the apology “insufficient”.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
This week’s round-up of global markets fashion business news also features India’s textile industry, Chinese beauty major Yatsen and Ghana’s newest garment factory.
Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.