Exo boyband member, Kai, earned the nickname “Human Gucci” after constantly being photographed in Alessandro Michele’s designs for the Italian luxury house. His predilection for the brand was cemented in 2019 when he was names its global ambassador, and Kai is now at the centre of a new Gucci capsule collection, according to an interview the superstar gave with Esquire Korea’s March 2021 issue.

The Kai x Gucci collection marks the first time the brand has launched a capsule named for a Korean celebrity and features a selection of men’s and women’s ready-to-wear and accessories adorned with teddy bears wearing blue bow ties.

It’s difficult to imagine Kai’s army of young, female fans not appreciating the combination of their idol and nostalgic childhood feeling of the collection. The campaign for which sees Kai wearing the clothes and accessories around the streets of Seoul, accompanied by a giant teddy bear.