The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Exo boyband member, Kai, earned the nickname “Human Gucci” after constantly being photographed in Alessandro Michele’s designs for the Italian luxury house. His predilection for the brand was cemented in 2019 when he was names its global ambassador, and Kai is now at the centre of a new Gucci capsule collection, according to an interview the superstar gave with Esquire Korea’s March 2021 issue.
The Kai x Gucci collection marks the first time the brand has launched a capsule named for a Korean celebrity and features a selection of men’s and women’s ready-to-wear and accessories adorned with teddy bears wearing blue bow ties.
It’s difficult to imagine Kai’s army of young, female fans not appreciating the combination of their idol and nostalgic childhood feeling of the collection. The campaign for which sees Kai wearing the clothes and accessories around the streets of Seoul, accompanied by a giant teddy bear.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
This week’s round-up of global markets fashion business news also features India’s textile industry, Chinese beauty major Yatsen and Ghana’s newest garment factory.
Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.