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Lazada and Singapore Retailers Association Team Up for Sales Event

Lazada | Source: Lazada
A Lazada employee. Lazada. (Lazada)

The Alibaba-owned e-tailer has been named the first official e-commerce partner for the Great Singapore Sale, a national event that has run for 27 years.

Lazada will team up with Singapore Retailers Association (SRA), a non-profit industry body, to bring the former’s tech infrastructure, payments and logistics solutions to SRA members. This year’s festivities, kicking off on June 6 and ending on July 7, will feature both online and offline sales campaigns, including Lazada’s annual 7.7 sale.

Household spending in Singapore contracted by around 13.8 percent over 2020, but will grow by a projected 6.3 percent over 2021, according to Fitch Solutions. A consumer recovery is now underway, marked by a 6.2 percent retail sales boost in March.

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