The two retail giants’ subsidiaries and entertainment company CJ ENM are the finalists bidding for the fashion e-commerce platform, The Korea Times reports.

The three firms are currently in discussions with W Concept’s operator and private equity fund IMM PE; the firm is expected to announce a winner within the month. Last December, a shortlist including the three firms and e-commerce marketplace 11Street was announced, but the latter has since dropped out of the race.

According to The Korea Times, W Concept Korea has a 30 percent share of the country’s online womenswear market. The news underlines the rapid growth of Korea’s online shopping market, which has only accelerated in the wake of Covid-19 and is pushing leading players to consolidate in order to compete. Lotte and Shinsegae are also looking to acquire eBay Korea in a deal that could make either firm the market’s leading e-commerce player.