Louis Vuitton has opened a new seven-storey glass tower in Tokyo’s upmarket Ginza District, with an undulating facade that houses a boutique, cafe and chocolate shop.
The French luxury giant has had a location on this same Ginza Namiki building site for 40 years, but this latest iteration involved a complete overhaul, with architect Jun Aoki and his firm designing the unique curved exterior that reflects light to resemble the movement of water (the waves of Tokyo Bay, specifically). The interiors, including a central oak staircase as a major focal point, were designed by Peter Marino.
The store will stock the full women’s and men’s ready-to-wear and leather collections, accessories, jewellery, watches, fragrances, travel sets and city guides. To coincide with the re-opening of the Ginza store, Louis Vuitton has also launched an exhibition featuring products and inspirations from its most famous Japanese collaborators, including Rei Kawakubo, Fragment’s Hiroshi Fujiwara and Kansai Yamamoto, as well as artists such as Yayoi Kusama and Takashi Murakami